What we collect, honestly described.
A privacy page in plain words. Effective September 21, 2026.
What we collect and why
Nothing you type. This site has nothing to type into. Orders happen in the store, below.
Analytics. We use Vercel Web Analytics and Vercel Speed Insights to count page views and measure how fast the page loads. They are cookieless, don't build a profile of you, and don't follow you across other sites. We see aggregate numbers — pages, countries, device types, load times — not people. How Vercel handles it.
Google Analytics. Since September 2026 this site and the shop (shop.terribleshirtco.com) also load Google Analytics, so we can see one honest funnel: how many people look at a shirt, add it to a cart, and buy. It sets a first-party cookie (the _ga family) to tell a returning visitor from a new one, and when you follow a link from this site to the shop it adds a short id to that link so the visit counts once instead of twice. Google signals and ad personalization are switched off; we read aggregate reports, not people. Unlike the Meta pixel it is on by default, because it is our own measurement and not advertising. It stops the moment you say no to the ad pixel — on the bar, in the footer, or with the switch below — and it never loads when your browser sends Global Privacy Control. How Google uses this data.
The ad pixel — off until you say yes. We use the Meta Pixel (Facebook and Instagram) to tell whether our ads bring people here and, if you said yes, to show our ads again to people who visited. It does not load until you press Accept on the bar at the bottom of the page. Before that there is no request to Meta, no fbevents.js, no pixel cookie, and nothing about your visit goes to Meta. If you say yes, the pixel sets cookies and sends Meta the pages you view here along with your browser and IP details, and we always send Meta the Limited Data Use flag, which tells Meta to process that data under California’s restrictions. We keep your answer in your browser for 12 months and then ask again. Change it any time with Change my choice in the footer, or the switch below — and we honor your browser’s Global Privacy Control signal automatically, in which case we never ask at all. Meta’s privacy policy covers what Meta does with what it receives.
The store. shop.terribleshirtco.com is hosted by Fourthwall, which is the merchant of record: Fourthwall takes your payment, prints, ships, and handles returns under its own privacy policy and terms (linked in the store footer). We can see order details in the store dashboard so we can help with a problem; we don't get your card number. Discount codes are handled by Fourthwall too.
What we don't do
- We never sell your data, and we never hand it to data brokers.
- We don't send marketing email from this site. There is no list.
- This site isn't aimed at children under 13, and we don't knowingly collect their information.
How long we keep it
| What | How long |
|---|---|
| Vercel analytics | Aggregate only, kept by Vercel under its standard retention |
| Google Analytics data | Held by Google for 14 months (our setting), aggregate reports to us; stop it any time by saying no to the ad pixel below |
| Meta Pixel data | Only exists if you said yes; held by Meta under Meta’s policy. Turn it off any time with the switch below |
| Store orders | Held by Fourthwall for as long as it needs to fulfil and support the order |
| Emails you send us | As long as the conversation is live, or until you ask us to delete them |
Your choices
- Say no to the ad pixel — it is off until you press Accept, and the switch below turns it back off whenever you like. Global Privacy Control in your browser does the same thing automatically.
- See, correct or delete anything you've emailed us: write to info@recursisdigital.com from the address you used and we'll do it, usually within a few days. For order data, Fourthwall's support handles it and we'll point you there.
- Block cookies in your browser if you'd rather — the site works fine without them.
Ad cookies
The Meta ad pixel is off on this browser until you turn it on. This is the same switch as the bar at the bottom of the page and the Change my choice link in the footer — press it to turn the pixel on, press it again to turn it off. We keep your answer in this browser for 12 months, then ask again. This also covers California’s “Do Not Sell or Share My Personal Information” right: saying no here is that request, and it turns the Google Analytics measurement off too.
Changes and contact
If we change what we collect, we change this page and the date at the top. Questions or requests: info@recursisdigital.com. Recursis Digital, United States.